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Oliver Brett's BrightonSEO talk on behalf of Screaming Frog. April 2019.
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How To Make Fake News for Links
1.
bit.ly/SFbrighton2019 HOW TO MAKE FAKE
NEWS FOR LINKS Oliver Brett // Screaming Frog // @OLIVERBRETT
2.
@OliverBrett So it started in
the pub… bit.ly/SFbrighton2019@OLIVERBRETT
3.
bit.ly/SFbrighton2019@OLIVERBRETT
4.
bit.ly/SFbrighton2019@OLIVERBRETT
5.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
6.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
7.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Dan has a problem…
8.
@OliverBrett …Dan’s quite shy… bit.ly/SFbrighton2019@OLIVERBRETT
9.
@OliverBrett Dan has a
plan. bit.ly/SFbrighton2019@OLIVERBRETT
10.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
11.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
12.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
13.
bit.ly/SFbrighton2019@OLIVERBRETT Now Dan isn’t
so shy.
14.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
15.
bit.ly/SFbrighton2019@OLIVERBRETT
16.
bit.ly/SFbrighton2019@OLIVERBRETT
17.
bit.ly/SFbrighton2019@OLIVERBRETT
18.
bit.ly/SFbrighton2019@OLIVERBRETT
19.
Then we got on the Today Show bit.ly/SFbrighton2019@OLIVERBRETT
20.
bit.ly/SFbrighton2019@OLIVERBRETT
21.
@OliverBrett
22.
@OliverBrett
23.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Pee Cape=Links
24.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Links=Ranks
25.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Ranks=Traffic
26.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Traffic=£££
27.
@OliverBrett Pee Cape =
£ £ £ bit.ly/SFbrighton2019@OLIVERBRETT
28.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
29.
bit.ly/SFbrighton2019@OLIVERBRETT
30.
bit.ly/SFbrighton2019@OLIVERBRETT
31.
bit.ly/SFbrighton2019@OLIVERBRETT
32.
bit.ly/SFbrighton2019@OLIVERBRETT
33.
bit.ly/SFbrighton2019@OLIVERBRETT
34.
@LordOfTheSERPs bit.ly/SFbrighton2019@OLIVERBRETT
35.
bit.ly/SFbrighton2019@OLIVERBRETT
36.
bit.ly/SFbrighton2019@OLIVERBRETT
37.
bit.ly/SFbrighton2019@OLIVERBRETT
38.
@OliverBrett Back to pee capes… bit.ly/SFbrighton2019@OLIVERBRETT
39.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Linkbait
40.
bit.ly/SFbrighton2019@OLIVERBRETT What’s linkbait, precious?
41.
bit.ly/SFbrighton2019@OLIVERBRETT
42.
“…content designed to
attract attention and encourage those viewing to create hyperlinks to the site…” bit.ly/SFbrighton2019@OLIVERBRETT
43.
“At first, he
tried creating linkbait to get his site noticed.” bit.ly/SFbrighton2019@OLIVERBRETT
44.
They’re onto us… bit.ly/SFbrighton2019@OLIVERBRETT
45.
bit.ly/SFbrighton2019@OLIVERBRETT News Jacking
46.
bit.ly/SFbrighton2019@OLIVERBRETT
47.
“…taking advantage of
current events or news stories …to promote or advertise one’s product or brand.” bit.ly/SFbrighton2019@OLIVERBRETT
48.
PR Stunts bit.ly/SFbrighton2019@OLIVERBRETT
49.
bit.ly/SFbrighton2019@OLIVERBRETT
50.
Fake News Fake News? bit.ly/SFbrighton2019@OLIVERBRETT
51.
Sorry for clickbaiting you all
<3 bit.ly/SFbrighton2019@OLIVERBRETT
52.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Super-Scientific My Graph
53.
bit.ly/SFbrighton2019@OLIVERBRETT s
54.
bit.ly/SFbrighton2019@OLIVERBRETT s
55.
bit.ly/SFbrighton2019@OLIVERBRETT s
56.
bit.ly/SFbrighton2019@OLIVERBRETT s
57.
@OliverBrett 1. Will it
give me a penalty? bit.ly/SFbrighton2019@OLIVERBRETT
58.
@OliverBrett 2. How mad
will people be if it flops? bit.ly/SFbrighton2019@OLIVERBRETT
59.
bit.ly/SFbrighton2019@OLIVERBRETT s
60.
bit.ly/SFbrighton2019@OLIVERBRETT s
61.
bit.ly/SFbrighton2019@OLIVERBRETT s
62.
Old School Tactics bit.ly/SFbrighton2019@OLIVERBRETT
63.
bit.ly/SFbrighton2019@OLIVERBRETT Directory Links s
64.
bit.ly/SFbrighton2019@OLIVERBRETT Blogger Outreach s
65.
bit.ly/SFbrighton2019@OLIVERBRETT s
66.
bit.ly/SFbrighton2019@OLIVERBRETT
67.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT WTF are you
doing?
68.
bit.ly/SFbrighton2019@OLIVERBRETT Buying 50,000 links for £5 s
69.
bit.ly/SFbrighton2019@OLIVERBRETT Private Blog Networks s
70.
bit.ly/SFbrighton2019@OLIVERBRETT s
71.
bit.ly/SFbrighton2019@OLIVERBRETT Public Relations
72.
bit.ly/SFbrighton2019@OLIVERBRETT Unlinked Mentions s
73.
bit.ly/SFbrighton2019@OLIVERBRETT Press Requests s
74.
bit.ly/SFbrighton2019@OLIVERBRETT Press Releases s
75.
bit.ly/SFbrighton2019@OLIVERBRETT Surveys s
76.
bit.ly/SFbrighton2019@OLIVERBRETT Egobait s
77.
bit.ly/SFbrighton2019@OLIVERBRETT
78.
bit.ly/SFbrighton2019@OLIVERBRETT s
79.
Con tent Marketing bit.ly/SFbrighton2019@OLIVERBRETT
80.
@OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Infographics
81.
PR bit.ly/SFbrighton2019@OLIVERBRETT Infographics s
82.
bit.ly/SFbrighton2019@OLIVERBRETT
83.
bit.ly/SFbrighton2019@OLIVERBRETT
84.
bit.ly/SFbrighton2019@OLIVERBRETT INFOGRAPHICS 2011-2016 RIP
85.
PR bit.ly/SFbrighton2019@OLIVERBRETT Data-Driven Pieces s
86.
bit.ly/SFbrighton2019@OLIVERBRETT Interactives s
87.
bit.ly/SFbrighton2019@OLIVERBRETT s
88.
bit.ly/SFbrighton2019@OLIVERBRETT What about linkbait?
89.
bit.ly/SFbrighton2019@OLIVERBRETT Linkbait s
90.
bit.ly/SFbrighton2019@OLIVERBRETT How to Linkbait
91.
Ideas bit.ly/SFbrighton2019@OLIVERBRETT
92.
• Fake product bit.ly/SFbrighton2019@OLIVERBRETT
93.
bit.ly/SFbrighton2019@OLIVERBRETT
94.
bit.ly/SFbrighton2019@OLIVERBRETT
95.
bit.ly/SFbrighton2019@OLIVERBRETT
96.
Writing bit.ly/SFbrighton2019@OLIVERBRETT
97.
bit.ly/SFbrighton2019@OLIVERBRETT Remember to be funny
98.
Never promise anything bit.ly/SFbrighton2019@OLIVERBRETT Never promise anything
99.
Mark as ‘out
of stock’ bit.ly/SFbrighton2019@OLIVERBRETT
100.
Don’t be too
obvious though bit.ly/SFbrighton2019@OLIVERBRETT Don’t be too obvious
101.
Graphics bit.ly/SFbrighton2019@OLIVERBRETT
102.
Photoshops have to be realistic bit.ly/SFbrighton2019@OLIVERBRETT
103.
bit.ly/SFbrighton2019@OLIVERBRETT Fake branding adds authenticity
104.
bit.ly/SFbrighton2019@OLIVERBRETT Outreach
105.
bit.ly/SFbrighton2019@OLIVERBRETT
106.
Stealth bit.ly/SFbrighton2019@OLIVERBRETT
107.
Case Study 1 Attack
of the poorly made clones bit.ly/SFbrighton2019@OLIVERBRETT
108.
bit.ly/SFbrighton2019@OLIVERBRETT
109.
bit.ly/SFbrighton2019@OLIVERBRETT
110.
bit.ly/SFbrighton2019@OLIVERBRETT
111.
bit.ly/SFbrighton2019@OLIVERBRETT
112.
bit.ly/SFbrighton2019@OLIVERBRETT
113.
bit.ly/SFbrighton2019@OLIVERBRETT
114.
bit.ly/SFbrighton2019@OLIVERBRETT
115.
bit.ly/SFbrighton2019@OLIVERBRETT
116.
bit.ly/SFbrighton2019@OLIVERBRETT
117.
bit.ly/SFbrighton2019@OLIVERBRETT
118.
Picture of Metro print
coverage bit.ly/SFbrighton2019@OLIVERBRETT
119.
Main lesson: Make it
funny bit.ly/SFbrighton2019@OLIVERBRETT
120.
bit.ly/SFbrighton2019@OLIVERBRETT Case Study 2 LED
World Cup T-shirt
121.
bit.ly/SFbrighton2019@OLIVERBRETT
122.
bit.ly/SFbrighton2019@OLIVERBRETT
123.
bit.ly/SFbrighton2019@OLIVERBRETT
124.
bit.ly/SFbrighton2019@OLIVERBRETT
125.
bit.ly/SFbrighton2019@OLIVERBRETT
126.
bit.ly/SFbrighton2019@OLIVERBRETT
127.
(Mitch Zachi is a
lie) bit.ly/SFbrighton2019@OLIVERBRETT
128.
Daily Star bit.ly/SFbrighton2019@OLIVERBRETT
129.
Radio coverage bit.ly/SFbrighton2019@OLIVERBRETT
130.
bit.ly/SFbrighton2019@OLIVERBRETT Main lesson: Go for
live blogs
131.
Case Study 3 Edit
My Ex bit.ly/SFbrighton2019@OLIVERBRETT
132.
bit.ly/SFbrighton2019@OLIVERBRETT
133.
bit.ly/SFbrighton2019@OLIVERBRETT
134.
bit.ly/SFbrighton2019@OLIVERBRETT
135.
bit.ly/SFbrighton2019@OLIVERBRETT
136.
bit.ly/SFbrighton2019@OLIVERBRETT
137.
bit.ly/SFbrighton2019@OLIVERBRETT
138.
bit.ly/SFbrighton2019@OLIVERBRETT
139.
bit.ly/SFbrighton2019@OLIVERBRETT
140.
bit.ly/SFbrighton2019@OLIVERBRETT
141.
Timing with Valentines
Day Good images Seemingly legit bit.ly/SFbrighton2019@OLIVERBRETT Main lesson: Timing
142.
bit.ly/SFbrighton2019@OLIVERBRETT Case Study 4 Royal
Baby princess plates
143.
So royal baby mania is at
an all time high… bit.ly/SFbrighton2019@OLIVERBRETT
144.
bit.ly/SFbrighton2019@OLIVERBRETT
145.
bit.ly/SFbrighton2019@OLIVERBRETT
146.
bit.ly/SFbrighton2019@OLIVERBRETT Main lesson: Continue the Opportunities
147.
bit.ly/SFbrighton2019@OLIVERBRETT Case Study 5 7,000
lance armstrong dvds
148.
bit.ly/SFbrighton2019@OLIVERBRETT So Lance Armstrong admits to cheating…
149.
bit.ly/SFbrighton2019@OLIVERBRETT
150.
bit.ly/SFbrighton2019@OLIVERBRETT
151.
bit.ly/SFbrighton2019@OLIVERBRETT
152.
Main lesson It’s super
easy to do! bit.ly/SFbrighton2019@OLIVERBRETT
153.
bit.ly/SFbrighton2019@OLIVERBRETT Pros of Linkbait
154.
Linkbait is quick bit.ly/SFbrighton2019@OLIVERBRETT
155.
Linkbait is cheap bit.ly/SFbrighton2019@OLIVERBRETT
156.
Linkbait can win big links! bit.ly/SFbrighton2019@OLIVERBRETT
157.
bit.ly/SFbrighton2019@OLIVERBRETT Cons of Linkbait
158.
you need the right client bit.ly/SFbrighton2019@OLIVERBRETT
159.
you need client trust bit.ly/SFbrighton2019@OLIVERBRETT
160.
bit.ly/SFbrighton2019@OLIVERBRETT
161.
bit.ly/SFbrighton2019@OLIVERBRETT you need to move quickly
162.
bit.ly/SFbrighton2019@OLIVERBRETT Don’t do it too much
163.
bit.ly/SFbrighton2019@OLIVERBRETT It is good
fun…
164.
bit.ly/SFbrighton2019@OLIVERBRETT “If you get
away with something on this scale, for God's sake don't tell anyone.” Jane Copland, 2008
165.
End screen bit.ly/SFbrighton2019@OLIVERBRETT Thanks for listening!
Download now